Product, Sales and Marketing Orientation at Kelloggs Assignment

Product, Sales and Marketing Orientation at Kelloggs - Assignment Example The sales strategy is directly based on forecasting and predicting the future demand and supply for a particular product. Extensive research encompassing both primary and secondary research is used to forecast the demand for a particular product. The forecast is used to derive the sales strategy. This type of sales strategy helps in generating a realistic demand for the product and also enables better achievement of the sales targets. The market orientation of Kellogg’s is towards creating more value in the brand and establishes the brand as a formidable entity in the market. It also adopts a brand based product strategy that allows it to target multiple consumer segments (Wayne's State University, n.d.) Types of needs, wants and demands Kellogg’s Customers The demands as well as needs and wants for Kellogg’s consumers are constantly changing. ... In the case of Kellogg’s this assumes even more significance considering the fact that the product category is such that the demands of the consumers are changing rapidly. Also, there is a huge competition in the market that makes it necessary to conduct market research. Market research can help the company understand the actual demands of the consumers as well as gaps in the product offering so as to formulate a product offering the fills the gaps in customer expectations that is the key element to success (Nykiel, 2003, p.18). Qualitative versus Quantitative Research Qualitative research involves analyzing data without using number while qualitative research involves the use of numbers to undertake a statistical analysis of the data. The questions used in qualitative research are probing in nature while those of quantitative are not probing in nature. The sample size in qualitative research is also smaller as compared to quantitative research where the sample size is larger. Qualitative researches are also less prone to replicate that is the findings cannot be generalized while the case is the reverse in case of quantitative research analysis methods.     

Jazz Essay Example | Topics and Well Written Essays - 750 words

Jazz - Essay Example Wild is a unique woman who exhibits several literary features of a character known as Beloved in a previous novel. The similarity in the features of the two character is a strategy that the author uses to provide solutions to the problems he leaves unresolved in the previous novel as discussed in the essay below. Suspense is an artistic style employed by authors to sustain readership. It refers to a manner of developing a conflict and leaving it unresolved with a promise to resolve it in the next episode. Most authors address numerous conflicts in their storyline. They introduce multiple conflicts in a single chapter and leave them unresolved. The desire to determine the solution to the conflicts motivates the audience to continue reading to the next chapters. Morrison employs the strategy on a different scale as he uses the technique to join two separate novels. He uses hypothetical features of the character in the first novel, Beloved is an equally unique woman with most of her features such as the weird color of her skin resembling the color of Wild in the Jazz. Morrison refers to Wild’s skin color as coal black’ (Morrison 171]), this provides an outright connection with the first novel in which a female character entitled Beloved exists and performs mystical roles. The mystic nature of Beloved is similar to the nature of Wild in Jazz. The name Wild is appropriate since the woman disappears to the wild soon after giving birth to her son. She is therefore a wild woman whom the rest of the characters in the novel do not understand. Beloved was a spirit in the previous novel, she was equally unknown to the rest of the characters in the novel with most of the characters interacting with her only in their dreams. The similarity in their roles and features is a means the author uses to provide some of the soliloquies that audience may hold while reading the first novel. By portraying Wild as an actual character in Jazz, the author provides the audience